I mix Miami sabor with European taste. Never in equal parts.

Crafting layered brands that demand to be heard.

Funnel

Rebranding a SaaS start-up into a global challenger

Villa Nandana

Embodying the epitome of luxury escapism

Jaguar Land Rover

Taking sales training to the ends of the Earth

Nyah Key West

Not your average branding project

The Clevelander

Bringing the beach to the ballpark

THE STORY

I lead creative teams beyond impossible.

For a Swedish air-tech brand that needed to be tangible. With a hundred-year-old appliance brand that forgot it could shed its skin. For a house adrift on the horizon that needed nothing added.

South Beach to Stockholm. Strategy to storytelling. 
Built with teams that agree nothing is impossible and everything can be felt.

Electrolux

Building on a 100-year legacy

Diet Doctor

Cutting the cult from diet culture

QleanAir

Making the invisible tangible