Villa Nandana

Challenge

Villa Nandana was conceived as an ultra-high-end private residence built specifically for the luxury rental market. Situated on its own private island in the Bahamas, the property was designed for a very narrow audience: ultra-high-net-worth individuals accustomed to discretion, personalization and effortless luxury.

With nightly rates starting around $8,500 and minimum stays required, traditional hospitality marketing conventions didn’t apply. The client needed bespoke sales materials and a web presence that could support outreach through private networks, brokers and earned media without ever feeling promotional or accessible in the wrong ways.

The challenge was to create a brand voice that felt desirable without trying, descriptive without excess and exclusive without arrogance.

My Role

Creative and copy lead for positioning, narrative development and written expression across print and digital materials.

What I Led

  • Helped define the creative positioning for Nandana, tailored specifically to ultra-high-net-worth travelers

  • Developed the narrative framework that balanced invitation and seclusion, indulgence and restraint

  • Wrote all brochure and website copy, with careful attention to tone, pacing and word choice

  • Collaborated closely with photography and production teams to ensure language and imagery worked together as a unified expression

  • Supported earned media efforts by aligning brand language with editorial expectations for publications like Robb Report and Forbes

Every line of copy was considered. Nothing was overstated. The goal was to let the property’s confidence speak for itself.

Outcomes

Nandana launched with bespoke print and digital materials designed to function as both sales tools and brand artifacts. The property received high-end earned media coverage in outlets including Robb Report and Forbes, reinforcing its positioning within the global luxury travel ecosystem.

More importantly, the brand established a clear, refined voice capable of selling a rarefied experience to a highly discerning audience where discretion, nuance and credibility mattered more than scale.