I’m a creative with a passport mindset and a producer’s instinct. Part strategist, part writer, part unlicensed therapist for brands trying to find their voice. I’ve worked in London boardrooms, Stockholm studios, Miami suites and Zoom calls across time zones and temperaments.

My ideas are shaped by living between cultures, speaking in multiple languages (literally and creatively) and navigating both the power and politics of big brands. I believe the best work doesn't just chase culture, it contributes to it.

I lead teams toward storytelling that sticks and scripts that sing. The goal is always to craft creative that’s brave enough to make a client nervous (just before they smile and say, “let’s do it”).

Let’s make something that earns attention and “paints outside the brief.”