The approach I take to building brands goes back to a very specific hotel lobby on South Beach. The scent wafting around me, the seamless check-in choreography, the highly considered flow to the room, the trough of the upholstery: everything had intention.

It also went beyond luxury. All of my senses were engaged in order to create a singular memory that I would carry with me years later. To me, that is effective brand building.

Since then, I’ve sought to take those lessons into cultures and business models of all shapes and sizes and evoke our human sense in unexpected ways. From crossing the boundaries of the digital world to then physical (then back again) to guiding the creation of fully immersive and interactive spaces, I revel in the moments that move people.

Because, every day, brands need to do more to stand out, I help them build broader moats through taste, deft touch and an unmistakable voice that delivers an aura of multi-sensory sophistication that is a true sight to behold.